Creative:
ChemoCentryx’s ANCA-associated vasculitis therapeutic TAVNEOS™ (avacopan) was a launch brand I worked on during my tenure at Havas. I worked in both the healthcare professional (HCP) and patient verticals of the brand, in both the branded and disease-state education (DSE) spaces, across every media channel. I also did some corporate brand work. Here are some selects:
ChemoCentryx Websites
Clickthrough to visit the live websites »
DSE Patient Testimonials
I wrote the interview scripts, conducted the interviews, and did rough cuts of the final edits in Adobe Premiere. The final product was finished by our in-house production studio using my project file.
Social Posts
From DSE to corporate announcements, we wrote ‘em all. Click through the post to see it live »
Agency:
Havas San Francisco (Havas Health & You)
Copy:
Alex Basa
Nora Gillespie
Avi Ardey
Art:
Janhavi Phadke
Javier Henriquez
Ted Jenkins